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Manager of Tire Sales

Company: Bridgestone Americas, Inc.
Location: Sparks
Posted on: September 8, 2023

Job Description:

Company Overview

Bridgestone Retail Operations (BSRO) is part of Bridgestone Americas and employs over 22,000 teammates in North America. BSRO operates more than 2,200 company-owned stores, including Firestone Complete Auto Care, Tires Plus and Wheel Works locations. With locations across North America and more than $3 billion in tire and auto service sales, Bridgestone Retail Operations is the right place to build a career.

Whatever role you fill, when you represent the Bridgestone name, you are a valued teammate, and part of our larger mission to "Serve Society with Superior Quality." We start by offering each teammate more than just competitive pay. We provide formal training, performance incentives, paid vacation and holidays, competitive healthcare packages for full-time and part-time employees, and a 401k plan to help build towards your future.

We believe people can only provide superior service and quality to others when they are allowed to bring their whole self to work and know they are supported. We believe in championing all perspectives, individuals and teams because we understand the importance of seeing the world and our business through many different lenses. We are building a team as diverse as the world we serve. So, show us what you're made of. Show us the smart stuff, the tough stuff, the bold, beautiful and brave stuff. Because who you are is what we need.

Job Category


Position Summary

Introduce tire products to customers in person and/or with other store associates to help maximize tire unit sales, store profits, and customer satisfaction, loyalty and retention.


The responsibilities and duties of this role include, but are not limited to:

Selling and Sales Promotion (-70% of the time)

  • Personally handles all customer needs in areas of tire sales, service, complaints, adjustments, etc.
  • Operates P.O.S. terminal to write work orders, customer invoices, credit tickets, etc. and accepts payment from customer.
  • Contacts customers, particularly in the service department to asses, review, and educate on uncovered needs for tire and related sales opportunities. Invoice inspection quality review for assurance that all tires on every vehicle are inspected to motorist assurance program standards.
  • Promotes customer use of CFNA Credit Card as frequently as possible.
  • Provides education to other store teammates on conducting tire selections with the BOSS
  • Introduces tire products to achieve appropriate sales.
  • Keeps tire selling area and tire displays clean and properly set up at all times. Ensures that correct tires are on display, with correct display materials. Assures store environment exhibits a clean and professional image.
  • Follows and executes appropriate CSDS steps.
  • Administers sales promotion programs.
  • Using display and advertising materials provided, sets up inside and outside displays, including special "as advertised" displays to create continuous emphasis on merchandise offered during promotions, and takes them down after promotion.
  • Is aware of promotions, rebates, and other incentives available to customers at any given time.
  • Manages and prepares for Epic Events by bringing awareness to store-specific promotions, creating marketing material, communicating to customers and vendors, etc. Epic Events occur periodically throughout the year and are primarily managed by the Manager of Tire Sales.
  • Makes outbound calls to solicit missed appointments, prior recommendations, quotes, and business-to-business opportunities.
  • Assists store manager in assigning tire sales objectives and follows teammates for attainment.
  • Makes tire adjustments and settles customer complaints or refers those not finalized to Store Manager.
  • Solicits business from other local businesses and fleets (business to business AKA B2B), used car lots, auto body shops, new car dealers, military exchanges, and oil co service stations.
  • Directly handles customers in areas of sales, service, complaints, adjustments, etc., including greeting and handling customers to conclusion in store and over telephone.
  • Handles customer complaints and tire adjustments.
  • Develops customer loyalty and retention through relationship selling.
  • Grows profit through service or tire recommendations as needed by the customer, including alignments, flushes, scheduled maintenance services, etc.

    Information Coordination (-10% of the time)
    • Assists manager during store meetings with all teammates to cover current advertising and promotion.
    • Helps to present tire-related training meetings with other teammates.
    • Shops competition and keeps other teammates informed on what competition is advertising.
    • Reviews unit activity report and unit planning reports for evaluation with store manager.

      Inventory Control (-15% of the time)
      • Reviews and orders adequate inventory in advance of sales, especially as it relates to current promotions.
      • Helps to unload trucks as merchandise shipments arrive, lifting anywhere from 10 to 75 pound items and moves them into warehouse storage.
      • Keeps store in stock on valve assemblies, wheel weights, bead lubricant, and tire repair supplies.
      • Organizes and maintains inventory storage with the help of store/service management.

        Miscellaneous Functions (-5% of the time)
        • Opens and/or closes the store as required and directed, which includes cash control and asset protection.
        • Attends all store, area, and special meetings as required by store or area management.
        • Practices courtesy, honesty, and good judgment with all customers and store teammates.
        • As needed, helps to unload merchandise shipments, changes and balances tires in the service department, after appropriate training, constructs store displays, and performs other physical duties that are necessary to meet customer relationship requirements.
        • Other duties and tasks as assigned by store or area manager
          • 2-year degree or non-traditional education through training program completion, certification, or other exhibiting the growth mindset that is needed in this candidate
          • Aptitude to manage inventory, order scheduling, and ongoing merchandising displays
          • Experience working in the automotive industry, specifically with tires


            Customer Service
            • Sales floor counters are between (39in. & 44in.)
            • Paperwork and printers are between (18in. & 39in.)
            • Operate computer to look up parts and materials as well as invoice customers
            • Work directly with customers throughout the day
            • Retail locations can see between 15 and 55 customers per day depending on the location

              Store Displays
              • Setup and take down outside tire rack requiring (45 lbs.) of force to push down on jack to lift rack and (30 to 65 lbs.) to push/pull rack in and out of the store
              • Stack tires outside store for displays between (1in. & 72in.)
              • Tires on wall displays are between (1in. & 75in.)
              • Tires can weigh between (11 lbs. & 72 lbs.) with the average at (27 to 35 lbs.)
              • Setup and take down signs outside the store as needed
              • Spray tires with black paint prior to putting on display to cover manufacturing lines

                Store Upkeep
                • May setup and take down outside tire rack requiring (45 lbs.) of force to push down on jack to lift rack and (30 to 65 lbs.) to push/pull rack in and out of the store
                • May stack tires outside store for displays between (1in. & 72in.)
                • Store displays are between (1in. & 75in.)
                • Tires can weigh between (11 lbs. & 72 lbs.) with the average at (27 to 35 lbs.)
                • Setup and take down signs outside the store as needed
                • Spray tires with black paint prior to putting on display to cover manufacturing lines
                • Use a dry mop or broom if needed to keep the floor clean
                • Stock paper products and soap in the restrooms
                • Use rags or paper towels and spray bottles to keep displays, counters, and other areas clean
                • All cleaning supplies and paper products weigh less then (5 lbs.)

                  Store Deliveries
                  • Tire deliveries contain between 90 & 400 tires 1 time per week depending on the retail location
                  • Storage racks are between (4in. & 106in.)
                  • Depending on the retail location, tires can be stored in the following manner:
                  • Stack tires on carts between (1in. & 72in.) to take to storage. Then place in storage racks.
                  • Roll tires to storage and place in storage racks
                  • Roll tires to storage and place on a conveyor between (18in. & 43in.) then into racks
                  • Roll tires to storage and place into stacks
                  • Tires weigh between (11 lbs. & 72 lbs.)
                  • Majority of tires weight between (27 lbs. & 35 lbs.)

                    Shop Floor
                    • Opening doors requires (20 to 45 lbs.) of lifting force
                    • Closing doors requires (20 to 80 lbs.) of pulling force without the use of body weight
                    • Drive customer vehicles
                    • Pull new tires for customers weighing between (11 lbs. & 72 lbs.) with the majority between (27 & 35 lbs.)
                    • Tire racks are between (4in. & 106in.) with ladders and step ladders available depending on the store
                    • Supplies are between (5in. & 112in.) with ladders and step ladders available depending on the store
                    • Supplies weigh between (1 & 42 lbs.)

                      WORK ENVIRONMENT

                      Daily duties involve working within a 3 to 25-bay retail automotive service store. Stores are open 7 days per week, 75 - 91 hours and constant adjustments in service staffing levels are required to match the sales/work flow. The Manager of Tire Sales works with teammates in area of the store which have:
                      • Cold work environment in the winter with cold cement floor.
                      • Hot work environment in the summer.
                      • Need for continual implementation/maintaining of all Safety & Health and environmental policies with knowledge, skill and good judgment.

                        Minimum Qualifications

                        ---High School Diploma or equivalent
                        ---2 years of consumer retail sales experience
                        ---Must be able to communicate with and assist customers in the areas of sales and complaints to ensure customer retention and loyalty
                        ---Problem solving as it relates to customer complaints
                        ---Must have a valid automobile driver's license at all times and be able to drive customer and company vehicles
                        ---Must complete and maintain all of the current and required BSRO store education courses & modules required for this position

                        Bridgestone is proud to be an Equal Employment Opportunity / Affirmative Action employer. It is our policy to consider for employment all individuals regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, gender, sex, sexual orientation, gender identity and/or expression, genetic information, veteran status, or any other characteristic protected by federal, state or local law.

                        Employment Eligibility

                        If hired, a Form I-9 Employment Eligibility Verification must be completed at the start of employment. Temporary work authorization or the need for sponsorship may disqualify you from employment.

Keywords: Bridgestone Americas, Inc., Sparks , Manager of Tire Sales, Hospitality & Tourism , Sparks, Nevada

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